If you’re a social media enthusiast, you’ve probably seen by now that a change has swept Instagram. It was the New York Times that broke the news about Instagram’s feed heading the way of Facebook and using an algorithm to […]
It’s becoming clear that the health industry and the wellness industry are drifting further and further apart. The main difference is that health is a reactive industry, while wellness is a proactive industry. Modern health is about reacting to illness […]
Video is where it’s at and if you’re not using video as part of your marketing activities yet, it’s time to start! In the past year alone, Facebook has averaged more than 1 billion video views each day making video the visual […]
Your business is established and is starting to grow; phase one complete! Time to bring out the champagne. But before you can start successfully cashing in and properly begin the celebrations, there’s one crucial ingredient needed to ensure you stay […]
Starting a business can be equally as daunting as it is expensive. In a world where there are so many media channels that we never know where to look, digital marketing is both effective and affordable. There are various ways […]
In many ways your business’ aesthetic is almost as important as the service or product it provides. In this world of hyper-marketing and incredible saturation of brands, consumers are forced more and more to make purchase decisions based on first […]
Meerkat, Snapchat, Facebook Live and Periscope. It’s quite clear all these social networking platforms have one thing in common – live video streaming. This useful tool has been on the rise and will only continue to grow in popularity. So […]
Advertising on Instagram is no longer just for the big players. We all have access to Instagram’s new ad platform (well, mostly, if you are on Facebook – more on that later) and it has started making waves for many […]
It can be easy to lose sight of your relationship with employees when managing a business, amidst all of the difficult day-to-day administration. Maintaining a meaningful relationship with your employees is an essential part of driving your business forward. A […]
Facebook groups add another dimension to your Facebook activities and should supplement your business fan page. The main difference between the two is anything you share on your business page shows up in the newsfeed for fans to see and […]
Influencer marketing campaigns can have a powerful and long-lasting effect on a brand if executed correctly. And the key to a successful campaign is all in the planning, which is why there are three crucial things to consider before embarking […]
It can be difficult to find time for reading articles when you’re a business owner with a lot on your plate. Fortunately, this doesn’t mean you have to miss out on all of the useful information and dialogue available on […]